A poster and press campaign for its £27.99-a-month service kicks off on Friday (1 November), featuring the face of Connie, the ISP and portal's internet brand icon, and the tagline 'The mother of all broadband services'.
The ads, which also include the AOL logo, a contact phone number and web address for potential members, roll out on 48- and 96-sheet posters, followed by press ads. Each press execution features different elements of the service. TV ads will break in December.
All above-the-line activity was created by ad agency Mortimer Whittaker O'Sullivan.
An online campaign will highlight price point and product features. Steel Design worked on creative; online media buying was through Carat Interactive.
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