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Miles Lewis, former director of advertising sales at Esquire, has

joined AOL UK as its first head of agency sales.

The 32-year-old will report to director of sales Phil Kramer and will

run a team of five sales people.

Lewis will work across all of AOL's brands, including Compuserve,

Netscape and AOL.co.uk. Kramer said that Lewis has the remit of building

the sales team and raising the profile of the company within media

agencies.

"It is important that there is a central point of contact for the

agencies and that a dedicated person is in charge," said Kramer.

He added that AOL would be increasing the number of partners it works

with and that Lewis would soon be working with Mapquest.

AOL UK divides its sales department into three groups - agency sales,

client sales and business development. The client sales team works on a

category basis, identifying areas of the market to target. The agency

sales team works across a portfolio of agencies.

"We chose someone with a traditional media sales background because of

the understanding he has of how the medium is sold, and because these

skills are transferable," said Kramer.

Lewis left Natmags in April last year and has taken a break from the

business for the past 16 months.

Kramer was flown in to AOL UK in March from the shopping site

Productopia.co.uk to replace Carole Jordorson, who quit her post as head

of advertising at the firm.