AOL's sales teams will now have a remit to sell on mobile as well as the internet and are approaching third parties about selling ads on their mobile sites.
The move comes at a time when Time Warner companies, such as magazine publisher IPC, are rolling out mobile portals.
NME was the latest IPC title to go live on mobile after similar launches for Nuts and Loaded.
Ariel Eckstein, vice-president of business expansion at AOL Europe, said: "We have an evolving relationship with IPC. Publishers are moving in the direction of mobile and IPC would be an ideal place to start. We're in talks with Time Warner companies, as well as others."
Eckstein warned, however, that the mobile sector is still at an early stage - and that it will take time for it to grow in value.
He said: "It's early still and there certainly isn't 拢500m worth of business up for grabs at the moment.
"It's a new experience for publishers and advertisers. For AOL, mobile will become part of everyone's job - the team will grow as we attain more business, but much of it is about internal education at AOL."
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