It is engaged in a strategy of focusing increasingly on advertising sales, and moving away from the internet access business following the sale of several of its ISP businesses around the world. Last year it created the Platform A ad network to offer its Advertising.com, Tacoda, Third Screen Media, Lightningcast and Ad:tech operations under one roof.
But according to parent company Time Warner's Q1 2008 results, AOL ad revenues increased by only 1%, or $3m (£1.5m) year on year. By comparison, AOL ad revenues in Q4 2007 were up 18% from the previous quarter, and in Q3 2007 they were up 13% from the prior quarter.
Time Warner said that AOL's Q1 2008 ad revenues partly reflected a decline in display income.
Across the overall AOL business, Q1 2008 revenues totalled $1.13bn (£575m), down from $1.46bn (£743m) 12 months previously.
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