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AO.com's new brand campaign celebrates efficiency, scale and humanity through an extraordinary metaphor.

When the sun goes on the blink and it doesn’t look like tomorrow will happen, the online electrical store’s delivery men come to the rescue, replacing the sun with one they happen to have in their warehouse and restoring the world’s order. The ad was created by Karmarama and directed by Matthijs Van Heijningen, who previously directed Samsung’s award-winning "Ostrich" spot.