Jacobs has suggested that Ryanair could consolidate its existing holiday extras, such as car hire and hotels, into an overarching low-cost holiday brand.
Jacobs told : "If it becomes Ryanair Holidays at a point in time, it is a logical way for the brand to go.
"We do a version of it already. We can certainly do it better than we do. The way customers are responding to the new improved Ryanair, I think it will go forward."
It appears a new brand will not be launching any time soon, however, as Jacobs focuses on repairing Ryanair's own image.
Jacobs said: "I can see us launching this in the next five years. People will say you will not have been able to do that with the old Ryanair."
Easyjet made a similar move in 2011, launching its own Easyjet Holidays brand. That initially paired cheap flights with hotel bookings, but has since expanded to become a wider tour operator, offering city, ski and beach breaks. Golf and cycling holidays are set to follow from this year.
Jacobs became Ryanair's first chief marketing officer at the , after the airline was voted worst of 100 brands for customer service in Which? magazine in 2013.
The airline's financials have been improving, with the company reporting a 1 (£156m) for the three months ending 30 June.
Ryanair also launched a business class in September, offering flexible booking and priority boarding.
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