Credits
Copywriter
Executive creative director
Account director
Account manager
Fintech startup Anyfin takes name-based puns to the next level with a series of signs.
In an attempt to tackle the untrusted financial industry, the work features bright pink signs warning the public they have entered a "loan shark zone". The signs are based outside the headquarters of competitor brands (including Klarna) across inner-city Stockholm.
The work was written by Rasmus Tsardakas Renhuldt and art directed by Sara Edbom.
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