The partners will promote Global Cool's carbon-reduction message through events, webcasts and editorial coverage.
On its website - www.globalcool.com - the charity, which launched last week, offers advice on ways to reduce energy consumption through simple actions such as walking to work. Consumers are also encouraged to 'buy a ton of cool' by donating £20 to carbon-reduction schemes and awareness-raising events.
The initiative is to be promoted via a series of exclusive concerts, which will be screened online. The charity will have a presence at a number of summer music festivals, and IPC's flagship music magazine NME will provide readers with information about gigs and new projects.
Global Cool is backed by a number of blue-chip financial institutions that have committed £120m to the campaign. Celebrities including Stephen Fry, Josh Hartnett and KT Tunstall have also pledged their support to the charity.
_1.jpg)
.jpg)