Hyde, who was previously head of corporate sales at the arts and conference venue, will head up a newly-created team for business events.
He will oversee the event sales, event management and technical production departments.
Former business development manager Samme Allen has also been promoted to head of sales as part of the restructure.
Hyde said: "We want to work more consultatively with our clients, whilst capitalising on our expertise - bringing more creativity to events. These role changes will allow us to focus more clearly on specific needs and ensure we remain at the cutting edge of the industry."
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