Lee joins the underwear company next week as marketing director, where he will oversee the Wonderbra, Playtex and Shockabsorber brands.
In this role, Lee will be tasked with driving brand awareness and distribution of Shockabsorber and refreshing the Wonderbra brand with the launch of several products. He will also oversee the company's digital strategy.
Lee joined Ann Summers in 2004 and was responsible for introducing the retailer's bigger-store concept in 2005. He also oversaw the brand's growth online.
Ann Summers has faced criticism in the past for its controversial advertising. Last month, an ad promoting its Rampant Rabbit Wave vibrator was banned by Transport for London from the Tube network despite being passed by the Advertising Standards Authority.
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