The site offers a more risque range of items than is available on the firm's flagship site (www.annsummers.com), which was launched in 1998. There will also be a selection of sex toys that are not available in the retailer's 62 high-street stores.
"The annsummers.com web site reflects our in-store and Party Plan catalogue range, said Kevin Barnes, the firm's online marketing manager. "We have set up the new site for our more adventurous customers, who want more fetish, rubber and leather products."
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