±±¾©Èü³µpk10

From next week, posters of naked men with two strategically placed plums will appear across the country. The retailer has tied with the Everyman charity for the drive, which will also run on the annsummers.com website and be promoted via its party-planner network.

Half a million leaflets will be distributed in stores to encourage women to check their partners. Everyman Purple Ronnie badges will be sold in-store to raise funds for the charity.