The ad, which parodies the famous RSPCA plea against giving pets as Christmas presents, has prompted 73 viewers contact the advertising watchdog to complain.
Most people complaining said that the ad undermined the work of animal charities and was therefore offensive -- despite the fact that the RSCPA gave permission for the slogan to be used in the ad.
In the ad, created by Clemmow Hornby Inge, mobile phones are shown discarded, being rescued from rubbish bins and being bulldozed on top of a tip. A man dressed like an animal rescue worker is shown talking about the lack of commitment from phone owners.
However, the Independent Television Commission has rejected the complaints, saying that it considered the ad to be a "good-natured joke and most unlikely to influence anyone's treatment of animals".
Advertisers know that using animals in ads can be a sure-fire way of guaranteeing publicity for advertising campaigns.
Last year, a spoof campaign for the Royal & Sun Alliance was banned by the Advertising Standards Authority. It promoted the company's pet insurance with a hoax "missing dog" poster, which members of the public said would undermine genuine attempts to find lost pets.
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