The campaign breaks today and will be heavily supported by online activity such as creative banners and messaging.
The campaign has been brokered by All Response Media and will include two 40-second advertorials on the Global Radio-owned station whose resident DJs include Myleene Klass and Richard E Grant.
Listeners will be driven online to register their details to find out more about Anglian's conservatories and enter a draw for the chance to win a £20,000 conservatory.
Global's national station Classic FM remains the UK's biggest commercial station with an average of 5.13 million listeners a week, but its weekly reach is down 10% year on year and 5.7% quarter on quarter, according to the latest Rajar report.
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