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How do you get people talking about toilet paper?

Andrex went through ups and downs finding out ("scrunch or fold?" was a low point). But the brand appears happy with asking children how clean they feel after using its loo roll as this is the second year Andrex is running the idea. The ad, created by J Walter Thompson, open with an adult recoiling from the question before showing kids answering. It ends with the obligatory puppy shot. The ad was created by Richard Gorton-Lee and Jake Dearlove, and directed by Lucy Blakstad through Another Film Company.