Analysts cut ITV advertising forecasts

LONDON - ITV companies Carlton Communications and Granada have been hit by cuts in ITV's advertising growth forecasts by investment bank Credit Suisse First Boston.

The bank said it was cutting the TV network's forecast to 1% from 6% for the year to September 2003 because the expected advertising recovery was delayed, and ITV had lost audience share.

The bank also cut both companies' earnings forecasts by 25% and 24% for Carlton and Granada respectively.

The bank said: "Given the operationally geared nature of these businesses, this results in a downgrade in terms of 2003 estimates and earnings before interest, tax, depreciation and amortisation of 25% for Carlton and 24% for Granada."

The bank added that Carlton's financial situation appeared sound in the long term, but that it would not exclude a credit rating downgrade in the medium term due to a "lack of advertising market visibility and high operational gearing".

Shares in Carlton fell 0.17% to 157.25p, while Granada was up 3.27% to 89.5p in early afternoon trading.

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