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Anadin will next week unveil a departure from traditional

headache-cure advertising with a £2.5m campaign that will run

throughout the party season. The brand, owned by Whitehall Laboratories,

will use humour to show that you are unlikely to have a headache if you

have Anadin with you. Shot in black-and-white, with the only colour

being the yellow Anadin pack, the campaign aims to give a contemporary

feel to the product. One of the TV executions, 'Detective', shows a

criminal protesting his innocence while being interviewed about a crime.

When he uses the fact that he had a headache as his alibi, the detective

interviewing him triumphantly produces a pack of Anadin. Creative is by

Publicis and Media is by CIA.