Abbott Mead Vickers BBDO's latest ad for Motorola's SLVR flat phone will break during the American Superbowl. Ad breaks during the climax of the National Football League's eight-month American football season command some of the world's largest TV viewing figures. With a global audience of more than 140 million people, 30 seconds of airtime can trade for as much as $2.5 million.
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