Ford of Europe, Honda and PSA - the group which comprises Peugeot and Citroen - all played a part in sending billings soaring or tumbling in the 12 months to March 2002.
The recapture of Ford was a contributory factor to a 21per cent billings rise at Ogilvy & Mather, propelling it from tenth to third in the rankings.
The Ford factor was also a key influence at Rainey Kelly Campbell Roalfe/Y&R.
The account's departure was reflected in a billings drop of almost 27 per cent for the agency, which slipped five places down the rankings to 11th position.
MT Rainey, the agency's joint chief executive, said it had also suffered from the 11 September effect and a slump in spend by Virgin Atlantic.
Losing Honda was a major factor in a 23 per cent billings drop at cdp-travissully, where the £20 million account was the agency's flagship business until it was consolidated into Wieden & Kennedy.
PSA's departure from BBJ seems to have had little effect, with the agency leaping five places up the media rankings as a result of a 23 per cent rise in billings.
BMP DDB and Bartle Bogle Hegarty both showed dramatic drops in billings of 37 per cent and almost 23 per cent respectively - although both figures failed to take into account positive factors.
Chris Powell, the chairman of BMP, claimed the loss of Vodafone and ITV Digital was balanced by the arrival of the British Tourist Authority, whose £25 million budget is almost all spent abroad.
The same is true of BBH's business, much of which is beyond the UK. The agency was also hit by a drop in spend by One2One as it prepared to relaunch as T-Mobile.
In media, Carat overtook Zenith at the top of the table, with billings up more than 10 per cent. Zenith suffered a 15.24 per cent fall. OMD's loss of Boots contributed to a billings drop of almost 25 per cent but MindShare saw a leap of almost 23 per cent following its capture.
Optimedia's loss of Renault was reflected in a billings loss of almost 28 per cent. But Media Planning Group fared even worse, with the loss of United Airlines and Microsoft contributing to a 38 per cent billings reduction.
ADVERTISING AGENCY BILLINGS
Rank Rank Agency Billings Billings Year on
2002 2001 yr ending yr ending year %
March 02 March 01 change
1 1 Abbott Mead Vickers BBDO 396.65 400.91 -1.06
2 4 McCann-Erickson 285.70 260.57 9.64
3 10 Ogilvy & Mather 269.74 222.65 21.14
4 8 Lowe 246.42 231.26 6.55
5 2 J. Walter Thompson 231.70 281.44 -17.67
6 5 Publicis 227.57 248.73 -8.50
7 7 Saatchi & Saatchi 226.39 232.41 -2.59
8 11 Bates UK 207.23 205.56 0.80
9 9 M&C Saatchi 201.34 230.11 -12.50
10 13 TBWA/London 175.82 182.11 -3.45
11 6 Rainey Kelly Campbell
Roalfe/Y&R 172.58 234.53 -26.41
12 3 BMP DDB 171.00 272.75 -37.30
13 14 D'Arcy 158.42 175.41 -9.68
14 12 Euro RSCG Wnek Gosper 146.27 188.08 -22.23
15 15 WCRS 138.32 168.90 -18.10
16 16 Grey Worldwide 135.22 166.65 -18.86
17 19 Leo Burnett 106.38 113.52 -6.28
18 17 Bartle Bogle Hegarty 101.30 131.54 -22.98
19 18 HHCL & Partners 86.70 115.50 -24.93
20 21 Banks Hoggins O'Shea/FCB 85.32 85.34 -0.02
21 22 Mortimer Whittaker O'Sullivan 58.17 66.83 -12.95
22 25 Delaney Lund Knox Warren 47.55 52.82 -9.97
23 23 Cdp-travissully 46.20 60.03 -23.03
24 26 Partners BDDH 45.94 48.11 -4.51
25 - Mother 42.74 25.44 67.98
26 29 Leith Agency 37.58 39.03 -3.71
27 - WWAV Rapp Collins 35.92 30.30 18.54
28 - DFGW 34.28 31.95 7.30
29 27 Roose & Partners 34.21 48.09 -28.84
30 - Mustoe Merriman Levy 33.55 24.43 37.36
MEDIA AGENCY BILLINGS
Rank Rank Agency Billings Billings Year on
2002 2001 yr ending yr ending year %
March 02 March 01 change
1 2 Carat 573.88 519.44 10.48
2 1 Zenith 509.06 600.66 -15.24
3 3 MediaCom 477.32 485.74 -1.73
4 4 MindShare 471.97 384.49 22.75
5 7 Initiative Media 316.34 335.94 -5.83
6 6 Starcom Motive 302.96 355.95 -14.88
7 5 OMD UK 277.53 369.91 -24.97
8 9 MediaVest UK 275.94 285.78 -3.44
9 8 PHD 275.77 287.85 -4.19
10 10 Universal McCann London 241.35 280.99 -14.10
11 16 BBJ 207.71 168.37 23.36
12 12 Mediaedge:cia 193.86 192.41 0.75
13 14 Manning Gottlieb OMD 185.69 175.14 6.02
14 11 Optimedia 148.62 205.24 -27.58
15 15 Walker Media 128.88 169.99 -24.18
16 13 Media Planning Group 117.51 190.75 -38.39
17 19 MBS Media 81.84 77.73 5.28
18 18 The Allmond Partnership 76.88 87.39 -12.02
19 21 Feather Brooksbank 76.37 69.37 10.09
20 23 MediaVest Manchester 67.97 57.75 17.70
21 20 Brilliant Media 67.01 75.90 -11.71
22 25 BJK&E 54.27 55.55 -2.30
23 26 CDP Media 53.92 54.44 -0.94
24 22 Mediaedge:cia Manchester 51.62 61.17 -15.60
25 24 John Ayling & Associates 50.64 55.59 -8.89
26 27 Universal McCann Manchester 48.98 49.71 -1.46
27 29 Zed Media 46.83 40.37 15.99
28 28 BMP Solutions in Media 45.82 48.78 -6.06
29 - Media ±±¾©Èü³µpk10 Services 37.54 26.71 40.56
30 - WWAV Rapp Collins Media 31.72 33.91 -6.46
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