LONDON - For the third year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other agency, followed by McCann Erickson and DLKW.
Normally there is only a fag paper between the atop gencies, but this year AMV won by a country mile. Its clients received 72 Adwatch mentions across the year, with an average recall of 46%. Its work for Sainsbury's was largely responsible for its results.
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