Only the US (with seven) had more shortlisted entries for the Creative Effectiveness category, which has 23 in total.
The Omnicom agency is hoping for success with Sainsbury’s 2014 festive campaign "Christmas is for sharing" in which it depicted the Christmas Day truce between British and German troops in 1914.
AMV BBDO’s "Unbelievable campaign" for Pepsi and "Celebrate" for the Department of Transport have also been shortlisted.
Adam & Eve/DDB – the only UK agency to win in this category last year – is hoping for repeat success with John Lewis with "Monty’s Christmas".
Another Omnicom shop, Proximity London, is also in the running with its "Raising eyebrows and subscriptions" campaign for The Economist.
And Wieden & Kennedy London’s "Dishes" campaign for Finish is also in the running for a Creative Effectiveness Lion.
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