Incorporating TV, national press, online and direct elements, the campaign is inspired by real customer success stories, whose businesses have grown thanks to their collaboration with Royal Mail.
The TV spots, which use a mixture of stop-frame animation, live action and CGI, show materials rising from the ground and assembling together to form an effective production line.
The ad concludes with the items coming together to form a field of flowers.
Credits
Project
Partner for Growth
Clients
Tom Hings, head of brand marketing
Andrew Hammond, head of marketing communications
Creative agency
Abbott Mead Vickers BBDO
Writer
Diane Leaver
Art director
Simon Rice
Planner
Craig Mawdsley
Media agency
OMD
Media planner
Tania Harwood
Production company
Knucklehead
Director
Johnny Green
Photographer
Erwan Frotin
Production company producer
Fergus Brown
Post-production company
Glassworks
Audio post-production
Soundtree and Jungle
Exposure
National TV
United Kingdom
AMV BBDO launches campaign for Royal Mail
LONDON - Abbott Mead Vickers BBDO has created an integrated campaign for Royal Mail in a bid to persuade companies to consider the service as a partner to help grow their business.
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