Brumby's background includes stints as the head of global marketing, communications and content at designer beachwear brand Orlebar Brown and online fashion destination oki-ni.com.
Describing his new remit as creative strategist at Amplify, Brumby said: "The core responsibility is to work across a number of channels including social and PR, and engage influencers, ensuring that each campaign’s strategic message is seen as one."
Amplify founder Jonathan Emmins added: "Christophe is the perfect addition as creative strategist, feeling very Amplify in approach and outlook, but pushing us and our clients in new and exciting directions. He’s got a great mind and an impressive track record - delivering exceptional strategic, creative and cultural work for brands including Orlebar Brown, oki-ni, Penfield and Vans."
Brumby’s first client projects at Amplify will include Sonos, Air BNB and Google. His appointment follows the arrival of in January.
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