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Amnesty International is trying to spur concrete action on the refugee crisis with a real-time social media campaign.
A crew is on the ground filming refugees in Kenya and Lebanon, while a team at Ogilvy & Mather London is using the videos to in real time. Amnesty is using the tweets to point users to a pledging support to the refugee crisis. The campaign was created by Simon Lotze and Miguel Nunes at Ogilvy, with production by Magnum Photos.
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