Amnesty attacks Olympic backers over Beijing 2008

Amnesty International has criticised Olympic sponsors including

Coca-Cola and Mc-Donald's for their failure to condemn the International

Olympic Committee's (IOC) decision to award the 2008 Olympic Games to

Beijing.



Amnesty believes China's poor human rights record should have led the

IOC's top-tier sponsors to voice concern about allowing Beijing to host

the event.



While sponsors openly criticised the IOC over the Salt Lake City 2002

scandal, none have publicly denounced Beijing's bid. Observers suggest

China's status as the world's biggest untapped market for global brands

has made sponsors reluctant to condemn its human rights record.



Current top-tier sponsors include Kodak, Coca-Cola, McDonald's and

Samsung.



Coke and Kodak are already understood to have re-signed for the 2008

Games.



Separately, Richard Pound, head of the IOC's marketing department, has

offered his resignation following his unsuccessful bid for the IOC

presidency.



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