The global account, worth £21m, was handled by agencies including BMP and OMD in the UK. This work will go to McCann-Erickson and Universal McCann.
In the US, McCann-Erickson WorldGroup agency Temerlin McClain, which has handled the American Airlines account for 21 years, will continue to handle the £35m business.
The global account will be run out of McCann-Erickson Worldwide in New York, as will the media-buying work.
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