Ambient Media has created a "reverse graffiti" campaign for Texaco that involves cleaning a wall to make a brand statement.
The Cardiff-based campaign, which can be seen in Youtube footage below is intended to highlight the cleaning properties of Texaco's Techron fuel additive.
After scrubbing the grimy wall and removing the existing graffiti and dirt, a team of artists (including Ambient executive Jonathan Schultz) then treated the wall and recleaned in through stencils with a high pressure cleaner to create the mural.
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