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Four people's lives are transformed for the better after binge-watching TV shows on Amazon Prime Video.

The first campaign for the brand by Droga5 London taps into the immersive nature of modern TV viewing habits. The ads follow characters such as a meek woman who becomes more assertive in the style of Vikings’ warrior queen, and a long-term couple who rekindle their passion after watching the romantic series Outlander. The work was written by Ed Redgrave and Teddy Souter, art directed by Dave Wigglesworth and Frazer Price, and directed by Steve Rogers through Somesuch.