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Amazon Prime's new TV ad boasts the benefits of its next-day delivery service.

The spot, created by Joint, opens on a young lad who dresses like Granville Arkwright from Open All Hours having a torrid first day at nursery. Distraught at his son’s awkwardness, the father buys him a Superman outfit from Amazon and it is delievered the next day, transforming the kid into the cock of the walk in the eyes of his peers. The work was created by Algy Sharman and Al Brown, and directed by Kevin Thomas through Thomas Thomas.