Online video content
LoveFilm started creating video content around the launch of new films - for example, website editor Helen Cowley interviewed actor Jesse Eisenberg after he starred in 'The Social Network'.
Other content includes reworked film trailers to spark customer interest in historical releases and video features showing London film locations.
Commercial events
LoveFilm is a partner for the See Film Differently campaign set up by Volkswagen. As part of the campaign, films are being screened where they were filmed. The events kicked off with cult classic 'An American Werewolf in London' at the wolf's resting place, London Zoo, on Halloween night.
Editorial content
The site offers reviews, features and round-ups to inspire different film choices, as well as a digital magazine that includes ads for related products such as TVs and Blu-ray players.
Social networking
The brand has built up a presence across social networking sites. It also promotes a Twitter Directory of the official accounts of film stars, which customers can add to their personal Twitter account.
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