Amazon creates a radio show for 'Man in the High Castle'
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Advertiser
Amazon -
Sector
Media / Entertainment Brands -
Exposure
United States
"Resistance Radio" works to keep viewers engaged until season three.
To promote the third season of "Man in the High Castle," Amazon worked with SapientRazorfish's Campfire to create an audio campaign featuring a radio show. "Resistance Radio" ties into the universe of the show based on the book by Philip K. Dick—an alternative history in which the Allied Powers lost WWII. The program introduces a secret network of DJs that illegally play stories of hope, jokes about Hitler and soothing 1960 songs covered by contemporary artists like Beck, Nora Jones and The Shins. The show is available on Amazon Echo, other Alexa-enabled devices, through a mobile application and online at . The concept will be written into future episodes of the show and integrated into a SXSW concert series and booth.