��������pk10

Come Together could be the theme song for advertisers in 2017 - but, unlike the cringeworthy efforts of Pepsi and Heineken, Alzheimer's Society delivers the message with aplomb.

The film, by McCann London, calls on people from different walks of life to join in the fight against dementia, which can affect people indiscriminate of age, race or politics. Even the broadcasters behind the scenes united for the cause, with ITV and Channel 4 for the first time airing the campaign simultaneously. The ad was written by Mike Oughton, art directed by Dan Howarth and directed by Daniel Barber through Knucklehead.