Alton Towers Resort has been spooking out Londoners as it promotes its Halloween scare maze.
Commuters were led into a hand-crafted wooden cage on wheels to give them a feel of what they can expect at the new attraction.
The maze is a prelude to a new feature called Secret Weapon 8 at the theme park that launches next year.
The activation is designed to let Londoners experience the "elemental forces" that they can expect in the new attraction.
Those visiting Alton Towers on Halloween night will be able to experience the maze.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now