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Geico's latest spot from The Martin Agency gets literal

An anthropomorphic reptile stars in the latest spot in The Martin Agency’s absurdist "It’s What You Do" campaign for Geico. That awkward moment when the restaurant check comes after a group meal gets more awkward when eating with an actual alligator, even if he is wearing a gingham button-down. Unfortunately, his alligator arms (an idiom for being cheap) are also too short to reach his wallet, leaving poor Dennis in the lurch. While Geico’s "Unskippable" and "Fast Forward" campaigns are more innovative, "It’s What You Do" has been running since 2014 and shows no signs of ending.