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Allianz’s new UK campaign links insurance with storytelling in an attempt to get people to engage their emotions when thinking about the brand. The work, created by 18 Feet & Rising, comprises a series of TV ads, as well as digital and outdoor activity. The first spot shows a dad driving his daughter home and the pair bonding while singing Culture Club’s Karma Chameleon. It ends with the line: "Every car has a story. We insure yours." The work was created by Oli O’Neill and Behrad Taherparvar, and directed by Errol Morris through Moxie Pictures.