The group will manage three of its high-profile databases and introduce more than 1.3m new names into the marketplace for direct mail and email prospecting.
The databases include: Loopy Lotto, a free-to-enter 拢1m daily online lottery; Loopy Love, a dating website; and Euromiles, a web reward scheme where consumers collect points to claim against flights within Europe.
Ongoing data collection from site visitors during registration and repeat site visits have created an extensive breadth of data for the company.
Spike Robinson, manager of Allegran, said: "This is the first time we've appointed a manager to bring our data to the market. The market is always hungry to access the 18-40 marketplace and combined with the predominantly male profile of these databases, we expect demand to be high."
Caspian List & Data Management was launched in May last year as a sister company to Caspian Partnership. Caspian LDM specialises in the management of consumers and business data.
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