Aldi "The most competitive brothers in the world" by McCann UK

June 13, 2017

The Brownlee brothers face off in a series of shopping challenges in the latest campaign for Aldi.

In the two ads, each triathlete gets the chance to beat the other on price by shopping for brands at one of the big four rival supermarkets.

The spots were created by Mike Oughton at McCann London and directed by Olly Williams through Another Film Company. UM is handling the media.

Credits

Marketing director
Adam Zavalis
Marketing manager
Ian Lewis
Agency
McCann UK
Managing director
Simon Buchanan
Executive creative directors
Rob Doubal
Dave Price
Neil Lancaster
Creative director & copywriter
Mike Oughton
Head of strategy
Theo Izzard-Brown
Business director
Jason McNamee
Senior account director
Laura McKinlay
Account director
Shaun Geary
Account manager
Jane Colbeck
Rohin Lalli
Agency producer
Melissa Bennett
Production manager
Amy Mayers
Production company
Another Film Company
Director
Olly Williams
Post production
Jam Films
Media
Universal McCann Manchester

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