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Aldi just manages to clinch the top spot this week as most recalled ad at 29% with its light-hearted Mothers' Day ad. Not far behind, is the trio of Virgin Media, Iceland and Sharps Bedrooms, all sharing second place at 28% recall.

Brand: Iceland

Agency/TV Buyer: Karmarama/the7stars

Recall: 28%

2

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 28%

4

Brand: Sharps Bedrooms

Agency/TV Buyer: The Market Creative/--

Recall: 28%

5

Brand: Sky Movies

Agency/TV Buyer: WCRS/MediaCom

Recall: 27%

6

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 34%

7

Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 27%

8

Brand: Ford EcoSport

Agency/TV Buyer: Ogilvy & Mather/MindShare

Recall: 27%

8

Brand: JD Williams

Agency/TV Buyer: McCann Manchester/Carat Manchester

Recall: 26%

10

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 25%

Adwatch research was conducted from 2 to 7 April 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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