Aldi "A Christmas carrot" by McCann UK

November 11, 2021

Aldi has launched its 2021 Christmas ad, starring Kevin the Carrot and the voice of footballer and campaigner Marcus Rashford.

The TV spot by McCann UK sees Rashford provide the voice for character Marcus Radishford in a Dickensian-style animation.

The film was directed by Todd Mueller, Kylie Matulick and Kyle Cassidy through Psyop and produced by Paz Parasmand through Riff Raff. It premieres during Emmerdale on ITV today (11 November).

Credits

Client
Aldi UK
Marketing directors
Sean McGinty
Adam Zavalis
Marketing manager
Jennifer Thomas
Marketing assistant
Jake Garner
Creative agency
McCann UK
Chief creative officer
Dave Price
Creative leads
Andy Fenton
Clive Davis
Managing director
Simon Buchanan
Managing partner
Laura Mckinlay
Business directors
Jane Colbeck
Emily-Jane Brown
Senior account manager
Cara Harcombe
Head of TV
Lucy Moore
Production company
Psyop
Directors
Todd Mueller
Kylie Matulick
Kyle Cassidy
Chief executive producer
Justin Booth-Clibborn
Executive producer, live action
Noah Goldsmith
Executive producer
Joe Maggiore
Production company
Riff Raff
Executive producer
Tracey Cooper
Producer
Paz Parasmand
Production manager
Charlotte Jones
Director of photography
Matt Fox
Edit house
Marshall Street Editors
Editor
John Mayes
Audio company
Wave
Sound engineer
Parv Thind

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