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It's nigh-on impossible for advertisers to find a new angle on Christmas, so hats off to the Dutch supermarket Albert Heijn for doing something that feels a little different.

TBWA\Neboko Amsterdam created the ad, which is about a boy called Ben who is caught between two worlds at his family’s Christmas get-together. Ben is older than the rest of the children in the house, but nowhere near old enough to mix comfortably with the adults and so he drifts between the two, until a kindly relative takes pity on him and gives him a seat at the big table.