LONDON - Airmiles is has revamped its rewards structure to include taxes and other charges in its fares for the first time.
The move is part of a wider restructure of its redemption structure and affects British Airways flights. In addition the pricing structure for flights has been simplified with the creation of specific prices within certain timezones.
Airmiles said research showed consumers wanted flights that were free of extra charges and a greater simplicity of fares.
The new system launches on 18 December and will be backed up with a direct marketing campaign targeted at 2million Airmiles members.
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