A view from Gemma Charles
Airbnb's Jonathan Mildenhall on confronting an 'uncomfortable truth' behind the brand
Airbnb's CMO Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth" about the business in a Cannes Lions interview with Marketing. The inspirational marketer, who joined Airbnb from Coca-Cola last year, also talked about the pros and cons of doing marketing the Coke way.
