Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

Airbnb is changing its name in China

The home-sharing platform is also doubled investment and tripling staff in China this year, .

In China’s largest city, Shanghai, it has also begun offering "Trips", the guided tours launched last year in several other cities.

Airbnb’s chief executive Brian Chesky said: "There’s a whole new generation of Chinese travellers who want to see the world in an entirely different way. We hope that Aibingyi and our Trips product strike a chord with them."

Until now, Airbnb’s focus has been on Chinese tourists travelling overseas – but the new push aims to increase its share of the domestic tourism market, where it is only the third-placed player in home-sharing, after China’s Tujia and Xiaozhu.

Airbnb was in talks to acquire Xiaozhu for around $300m (£240m) in November.

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