To take part consumers can either pay a visit to the airline’s #Squad van, which is touring the UK, or capture their own photograph.
Those who opt for the latter will be required to share the image on Twitter, Instagram or Facebook with the hashtags #Squad and #CrazyAboutRugby. It’s important that they also tag Air New Zealand, so that the All Blacks' official airline can view the entries.
To provide members of the public with some inspiration for their own photos, Air New Zealand took the All Blacks around London to capture their squad poses in the lead up to the campaign. A selection of images can viewed via the Air New Zealand Facebook page.
The competition is now open, and entries close when the tournament concludes on 31 October. One lucky winner will be contacted by 13 November. In true squad style, they will have the opportunity to take up to nine friends with them on holiday to New Zealand.
last night (15 September) to celebrate the Rugby World Cup, which begins on Friday (18 September).
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .