Express Newspapers is extending its cost-cutting drive by
withdrawing its sponsorship of London’s Air Ambulance and putting the
helicopter up for sale.
The newspaper group bought the helicopter in the early 80s and helped
fund its running costs. The cost of the medical crew is met by the
National Health Service.
The Royal Hospitals Trust in East London, where the helicopter is based,
has been offered first option on the helicopter and is now seeking a
sponsor to help meet the pounds 850,000 asking price.
The new sponsor will be able to replace the Express branding on the
helicopter in return for helping to fund the service.
The helicopter is used to carry a doctor to accidents and is used up to
four times a day in urgent cases.
A spokesman for the trust said it is negotiating with interested
sponsors.
’The Air Ambulance is high-profile and part of London life. Its work
often features in TV news reports. We believe it offers brands a real
opportunity for positive sponsorship.’
_1.jpg)
.jpg)
