The range, redesigned by SiebertHead, covers 21 different products, and includes a mineral eye cream, a skin replenisher, a purifying mud mask, a mineral beauty serum and a mineral toning water. These are colour-coded to denote skin types.
Previously known as Advanced, the range has been renamed The Source to better communicate its roots in essential nutrients from the Dead Sea. The products' packaging also conveys its geological heritage with images of seascapes and minerals to evoke the Dead Sea.
The range will be available from Boots and Selfridges, positioned as a premium range. Ahava is planning a full European launch later this year.
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