Agent Provocateur unveils viral trailer for promotional film by Mike Figgis

LONDON - Lingerie brand Agent Provocateur is to launch a new viral campaign, directed by Mike Figgis, that is being trailed by a short teaser film.

Called 'Tied Up at the Office', the full eight-minute film is to appear on February 9. Until then, a trailer can be viewed on a .

Figgis is known for films including 'Leaving Las Vegas' and 'Internal Affairs'. His film for Agent Provocateur is shot in black and white and mixes footage of mannequins dressed in lingerie interspersed with film of actors.

Real Networks designed and is hosting a co-created microsite for the campaign, and will also be promoting it across many of its RealGuides entertainment portals.

Visitors to the microsite can sign up to register for an alert when the full-length film premieres online, and can also forward the link to the trailer to their friends.

On the Agent Provocateur , members of the AP Club mailing list can access an interview with Figgis, who also directed 'Timecode', as well as stills and wallpaper from the film.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now