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Eurostar has called a review of its £10 million UK advertising account as it gears up for the launch of high-speed services from London's St Pancras in one year's time.

The tender for an above-the-line agency was posted on OJEC on Wednesday, and the company is hoping to have drawn up a shortlist by December. TBWA\London, the incumbent, will repitch.

Hurrell and Dawson, the start-up launched last month by the former M&C Saatchi European chairman Nick Hurrell and TBWA chairman Neil Dawson, is also expected to pitch. Dawson was closely involved in planning Eurostar advertising while at TBWA. The switch from Waterloo to St Pancras was described by the Eurostar chief executive, Richard Brown, as "the most significant event in Eurostar's history". The new line cuts the journey time to Paris to two hours, 15 minutes.

Greg Nugent, Eurostar's head of UK marketing, said: "St Pancras is a huge operational challenge, but the communications challenge is just as big. We have to make sure we have the best idea. We need to make sure we turn it into legacy communications as big as London's Olympic bid."

TBWA won the Eurostar account in November 2000 after a review against Publicis, Lowe Lintas and the incumbent, Rainey Kelly Campbell Roalfe/Y&R.

Media, which is handled by Vizeum, is not included in the review.