Traditionally Suzuki has concentrated its media on press campaigns executed through Media By Design. However it is understood the company is looking for a TV planning and buying agency to work alongside its existing agency of record.
Last year Suzuki spent just over one-tenth of its media budget on TV advertising, with the rest being spent on outdoor and press activity.
Steven Redford, Suzuki's marketing communications co-ordinator, denied there was a review and claimed he was "very happy with the current agency arrangements".
No one at Media By Design was available for comment as ±±¾©Èü³µpk10 went to press.
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