Ryanair, the budget airline that has frequently incurred the wrath of the Advertising Standards Authority, is on the search for an ad agency to handle its £4 million account.
The company is approaching agencies to invite them to submit ideas ahead of a pitch. It has previously handled its advertising in-house.
It is understood the airline wishes to find a new approach away from its traditionally controversial advertising.
It also banned a number of Ryanair ads during 2011, including two press ads that promoted cheap fares using the line: "Book to the sun now!" The ASA ruled that the ads were misleading as none of the destinations would be warm enough to sunbathe.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)